PRESS RELEASE | November 2019

Niche Destinations is exhibiting at the International Luxury Travel Market (ILTM) in Cannes from 2 to 5 December 2019 at stand TT135. ILTM, the benchmark event for the luxury travel trade, introduces buyers from 80 countries to an unrivalled collection of international travel experiences. The 2019 Cannes edition marks the launch of ILTM’s Year of Health and Wellness, reflecting the increasing interest and growth in the wellness travel sector.

Niche Destinations is a handpicked selection of awesome experiences in unforgettable places. Depart the ordinary and embark on an authentic journey with our niche insider tips. Set out on an epicurean adventure, cultural discovery, or blast of adrenalin-fuelled action. Reboot, refresh, detox in the spa and find healing for body, mind and soul. Hide away, blissfully, on a romantic interlude. Share precious time with family and friends, enjoying nature and each other’s company. Make happiness your destination.

Austria’s pre-eminent Mayr clinic is a tranquil and inviting haven. In the established mountain resort of Igls, the pioneers of Modern Mayr Medicine have raised the bar for scientific health tourism. The multi-award-winning medi-spa’s friendly and professional team offer state-of-the-art diagnostics and personalised exercise and treatment programmes. Guests benefit from cutting-edge conventional and complementary medicine, coaching and preventive medical care, while delicious Modern Mayr cuisine defines all eight dietary stages of the fasting process. A panoramic pool, an extensive menu of spa and beauty treatments, and exercise sessions including Yoga and kybun® training in the gym promote physical and emotional wellbeing.

Niche category: Health highs

A sanctuary for the soul set in Hinterthiersee in the Austrian Tyrol. Owning-managing family, the Maurachers, have registered the European Ayurveda® trademark for their pioneering adaptation of the ancient Indian life science, developing it specifically to suit Western lifestyles, climatic conditions and food culture. An expert team includes outstanding general practitioners, Ayurvedic physicians, naturopaths, therapists and chefs from India and Europe. Guests benefit from a consultation with Ayurvedic pulse diagnostics, a wide range of treatment programmes including Panchakarma, and Yoga classes and meditation sessions. The Ayurveda Spa has an indoor pool, saunas, steam rooms and meditation areas, and opens onto the restful garden. Healthy and delicious European Ayurveda® Signature Cuisine uses organic produce from the family’s own Lindhof farm. A complete physical and spiritual detox.

Niche category: Health highs

The Mauracher family of hoteliers, yogis and health gurus have acquired a new resort in Austria’s far east. Formerly the 4-star superior Paierl hotel, the new European Ayurveda Resort Mandira brings their tried and tested approach closer to Vienna, Graz and eastern Europe. An initial investment of €1.8 million is set to refurbish the reception and public areas, restaurants and rooms. Bad Waltersdorf is famous for two healing thermal springs, making this an ideal location for treatment of musculoskeletal issues in combination with a Panchakarma cure. With the focus on prevention and regeneration, guests can benefit from a variety of outdoor sports including running and Nordic walking. Expected reopening in early 2020.

Niche category: Health highs

Ski-in, spa-out is 5-star superior TOP Hotel Hochgurgl’s proud boast. What could be more glam than reclining in the piste-side infinity pool as skiers swoosh by? At 2,150m this Relais & Châteaux hotel really is the height of Alpine luxury; great skiing from mid-November to May, the immaculate pistes of Obergurgl-Hochgurgl’s inter-connected slopes, and one of the world’s ten most attractive and snowsure winter sports areas. The Tyrolean hotel is the brainchild of the Scheibers, a local family whose simple idea was the ultimate ski holiday where guests want for nothing. Arrive at leisure – a helipad is on the doorstep should you require it, pick up pre-ordered equipment, sip Champagne in the Perrier Jouët gondola, drop a jaw at the view from 3,000m in the TOP Mountain Star bar – even Europe’s largest motorcycle collection is in the museum at the TOP Mountain Crosspoint. Take a break from skiing at the piste-side sun terrace, or after an exciting day on snow, relax with a treatment in the 2,200sqm TOP Mountain SPA. Dine on sumptuous cuisine: fresh oysters, a sociable fondue, or a gourmet menu complemented by exquisite wine. A fabulous venue for ski incentives with exclusive use available early in the skiing season with the same snow-safe guarantee. +++ News +++ TOP Hotel Hochgurgl has won the coveted Austria’s Best Ski Hotel 2019 award in the World Ski Awards, further acknowledging the 5-star superior’s place amongst elite Alpine winter sports destinations.

Niche categories: Stargazing; Carve your niche; Soul soothers

The only 5-star ski-in, ski-out in Serfaus-Fiss-Ladis! When it comes to family fun in an elegant design context, nowhere does it better than the Schlosshotel Fiss. At 1,436m, the Schlosshotel commands breathtaking views and brings the best of cuisine, comfort, style, wellbeing and fun for all the family under one roof. The Kids’ and Teenagers’ Clubs and the Schloss Spa’s water playground provide endless amusement for children, without compromising their parents’ peace and relaxation – there’s a dedicated Family Spa too. The hotel’s slow-food philosophy presents original interpretations of classic Alpine dishes prepared with the best local produce, including a children’s buffet – and gourmets of all ages can enjoy the ultimate Schlosshotel culinary experience at the new Beef Club restaurant. In winter, get kitted out at the hotel’s own sports shop and step out from the ski room lift straight onto the piste – the interconnected Serfaus-Fiss-Ladis ski area is one of Europe’s most family-friendly resorts and offers the best ski schools and children’s ski courses in Tyrol.

Niche categories: Stargazing; Family affair; Soul soothers

Sublime cuisine, spa bliss and flawless hospitality. The 5-star superior Relais & Châteaux Dollenberg is one of Germany’s leading resorts, set on the hotel-owned Dollenberg hill and surrounded by its own 7-hectare park and 10,000 hectares of the beautiful Black Forest National Park. Gourmet and spa lovers can escape for an indulgent break, while sports aficionados will love exploring the park and forest. Chef de cuisine Martin Herrmann’s culinary genius for refined classic-contemporary cuisine finds expression at the 2-Michelin-starred Le Pavillon. The 5,000sqm DOLLINA Spa & Health is one of Germany’s finest facilities, and a wide range of wellness beauty and health treatments include holistic treatments, Yoga and activities. Perfect for celebrations.

Niche categories: Stargazing; Tastemakers, Soul soothers

Longstanding member of Relais & Châteaux, no one does relaxed Tyrolean-style luxury quite like SPA-HOTEL Jagdhof. With a stunning Stubai Alps backdrop, the iconic 5-star faces the Stubai Glacier – Austria’s largest glacier ski area – and offers a guest shuttle service during ski season from October to June. In addition to excellent service and superb food in the à la carte Hubertus Stube restaurant and dining rooms, the Jagdhof offers unique facilities including the Gourmet Gondola – probably Tyrol’s smallest gourmet restaurant, food for sharing in the Stadel barn, and a fabulous wine cellar housing over 20,000 bottles, awarded ‘World’s Best Wine List’. The ground-breaking 3,000sqm jSPA offers 20 wellbeing experiences, pools and an innovative treatment concept, as well as a separate Alpine SPA CHALET and luxurious Private SPA Suite for serious relaxation. The Jagdhof has everything for a fantastic family holiday and the region offers plenty to do and see 365 days a year. +++ News +++ The Hubertus Stube has just achieved a first-time rating of 4 toques and 17 points in the 2020 Austrian edition of the Gault&Millau restaurant guide. The rating system now follows the Gault&Millau France model in order to provide equivalence across international editions and ease of comparability for diners.

Niche categories: Stargazing; Soul soothers; Carve your niche; Family affair

Austria’s only 5-star hotel with two multi-award-winning restaurants. Offering pleasure on the palate and balsam for body and soul, the dynamic partnership between Simon Taxacher, culinary wizard, and talented designer Sandra Kobald has produced an exquisite home of good living in the Kitzbühel Alps. Urban chic combines with cutting-edge cuisine at Restaurant Simon Taxacher, and its Alpine-themed partner, Bistro-Restaurant Rosengarten. Harmony reigns in the Rosengarten SPA, where guests sample Taxacher’s new wellness and nutrition concept, ALPINE ELEMENTS®. Outside, the mountains invite to explore on skis, on two wheels or on foot – with your own private guide if desired. Just 7km from Kitzbühel, the hotel offers superb facilities for meetings and events at the highest level, exclusive use is available. For skiers, the 10-seater Maierl gondola is 500m and golfers have a choice of five courses nearby and 30 more within 100km. +++ News +++ Restaurant Simon Taxacher has just achieved a rating of 5 toques and 19 points in the 2020 Austrian edition of the Gault&Millau restaurant guide. The rating system now follows the Gault&Millau France model in order to provide equivalence across international editions and ease of comparability for diners.

Niche categories: Stargazing; Tastemakers; Carve your niche; From niche to green

A new jewel in the capital of diamonds… Located close to the botanical gardens in Antwerp, a huge project is underway to restore and revitalise a historic 12^thcentury monastery. With General Manager Marc Alofs at the helm, the 5-star superior Leading Hotels of the World Botanic Sanctuary Antwerp will offer 98 rooms, four foodie destinations with Michelin-starred chefs, a botanical spa, 17 conference rooms (largest to 300 pax capacity) and superb banqueting facilities (largest room 440sqm). Expected opening October 2020.

After spending over 20 years across all aspects of the luxury hotel and travel industry, in 2007 Claudia created her own representation company, marketing deluxe, to operate in tandem with her specialist Niche Destinations portfolio. International acclaim and many coveted awards secured for Niche Destinations members are tribute to her success. Positioning the client and finding their niche is Claudia’s passion and it is her conviction that for a destination or hotel to excel it must step out from the crowd, strive for originality and be ahead of the game. Each Niche Destination has its own, often quirky, character and its own version of excellence – guests are invited to depart the ordinary and find their niche!

marketing deluxe

Claudia Reichenberger | Managing Director | claudia.reichenberger@marketing-deluxe.at
Sarah Amazu | PR Consultant | sarah.amazu@marketing-deluxe.at 

Wopfnerstrasse 9
6130 Schwaz/Tyrol
Austria

T + 43 5242 61115
press@marketing-deluxe.at

Photo credits: Park Igls, European Ayurveda Resort Sonnhof, European Ayurveda Resort Mandira, TOP Hotel Hochgurgl, Schlosshotel Fiss, SPA-HOTEL Jagdhof Hotel Restaurant Spa Rosengarten, Dollenberg Schwarzwald Resort, Botanic Sanctuary Antwerp