PRESS RELEASE | October 2017

Jewels in the snow

with Niche Destinations – Ski holidays with a twist

  • Ski holidays Austria Jewels in the snow Niche Destinations
  • Ski holidays Austria Jewels in the snow Niche Destinations
  • Ski holidays Austria Jewels in the snow Niche Destinations
  • Ski holidays Austria Jewels in the snow Niche Destinations

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The niche destinations collection of exclusive privately-owned hotels in Austria includes nine spectacular ski properties. Each has its niche, adding an extra dimension to make a ski holiday memorable.

Jewels in the snow - Ski holidays with a twist


Relais & Châteaux Rosengarten, Kitzbühel/Kirchberg

The 5-star Relais & Châteaux Rosengarten, in the pretty village of Kirchberg near Kitzbühel, is a must for the skier who demands the best in world-class skiing and gastronomy. Restaurant Simon Taxacher’s culinary pedigree – 4 toques and 19/20 in the definitive Gault&Millau guide – as well as the award-winning Bistro Restaurant Rosengarten, speaks for itself, and the hotel combines warm Tyrolean hospitality with a chic modern style. The wellness and fitness facilities at the Rosengarten SPA have recently been expanded to include a new gym and indoor pool. The architecture and interior design reflect Simon Taxacher and Sandra Kobald’s impeccable standards. The 15m pool features integrated Jacuzzi beds and represents a sympathetic addition to the Rosengarten SPA’s wellbeing zone. The world-famous Kitzbühel Ski Circus, reached via the comfortable Maierlbahn lift 500 yards from the hotel, offers inexhaustible skiing for all abilities, with 170km of pistes and 59 mountain huts in the Kitzbühel Alps, and a further 280km of pistes and 77 huts in the nearby Skiwelt Wilder Kaiser area, also covered by the regional lift pass.

Ski & Fun (3 nights) from €482 • Ski & Fun (7 nights for the price of 6) from €1,062

Jewels in the snow - Ski holidays with a twist


Relais & Châteaux Singer Sporthotel & SPA, Zugspitz Arena/Berwang

The Relais & Châteaux Singer Sporthotel & SPA benefits from a ski-in, ski-out location in Berwang, a peaceful Tyrolean bolthole where guests return year after year to relax and be pampered in the elegant Singer’s SPA: 1,800sqm of superior spa facilities and glorious pool looking out over the snow-covered landscape and surrounding mountains. The high-altitude Zugspitz ski area offers blissfully sunny skiing and reliable snow, with exciting powder runs, beautiful cross-country and snow-shoeing trails above the Lechtal valley. Skiing in Berwang is great for families, beginners and returners as well as advanced skiers. 36km of wide, perfectly groomed slopes along with Skischule Berwang and Bobo’s Kinderclub offer age- and ability-appropriate skiing for the whole family.

Back 2 ski (7 nights) from €1,367 • TIPTOP family ski week (7 nights) from €1,343

Jewels in the snow - Ski holidays with a twist


Hotel Tirol, Serfaus-Fiss-Ladis

Set in the centre of the idyllic Austrian mountain village of Fiss, the Hotel Tirol recently celebrated its 60th anniversary with a rebuild and renovation, reopening on 7 December 2017. The hotel is a five-minute walk to the Möseralm cable car, giving easy access to the Serfaus-Fiss-Ladis region with its 68 lifts, 212km of ski routes and some of the best ski schools in the country. The remodelling involved creating 22 new rooms, among them are 14 new, individually designed, mountain-themed rooms which feature the Alpinist, Tyrolean, Skier and Forest Wanderer. Created by local artist Monika Maslowska, these delicate character illustrations bring the Alpine surroundings of the Hotel Tirol inside. There’s also the new Gipfel SPA wellness area which sits on the fourth floor. Free to access for guests, the centrepiece of this oasis of indulgence is the state-of-the-art rooftop infinity pool – the most beautiful on the Fiss plateau – offering spectacular views over the surrounding peaks and the wonderful Alpine scenery.

Seasonal kick-off (7 nights) from €839 • Powder snow weeks (7 nights) from €1,242.50

Jewels in the snow - Ski holidays with a twist


Schlosshotel Fiss, Serfaus-Fiss-Ladis

At 1,436m above sea level, the 5-star Schlosshotel Fiss is the only ski-in, ski-out hotel in Serfaus-Fiss-Ladis with private access to 212km of slopes at every level of difficulty, 68 ski lifts and a ski area of more than 1,100 acres. In addition, it is one of the most family- and child-friendly ski resorts in the Alps with over 45,000sqm of skiing just for kids. At Bertas Kinderland – one of the Alps’ most renowned children’s ski parks – specially developed learning tools include carousels, magic carpets and rope tows to provide maximum learning outcomes and heaps of fun. The family-friendly Schlosshotel Fiss complements Serfaus-Fiss-Ladis with spacious child-friendly rooms, and delicious food for discerning palates with special kids’ meals and children’s buffet. Kids can’t get enough of the special children’s treatments in the dedicated Family Spa and Splash Waterworld, with wave slide, 48m double-loop giant tube slide and rocking bay either! Families also benefit from an extensive kids’ and teens’ programme with movies every night, daily Kids’ Club, Teenagers’ Club and lots more.

Snow start (7 nights for the price of 6) from €1,170 • Active ski (7 nights) from €1,995

Jewels in the snow - Ski holidays with a twist


Relais & Châteaux SPA-HOTEL Jagdhof, Stubai Glacier/Neustift

The Relais & Châteaux SPA-HOTEL Jagdhof nestles in picturesque Neustift in the Stubai Valley, 20 minutes from Innsbruck. It’s an exclusive destination resort where décor, food, service and spa facilities are all as good as it gets: gracious living in a hunting lodge ambience. The 3,000sqm spa area offers an impressive array of wellbeing facilities with the option of maximum privacy: the spacious Vitality World with 20 different wellness experiences, the exceptional SPA CHALET and Private SPA Suite, the pool area with heated outdoor pool, the jOYFUL wellbeing area for exquisite treatments, and the well-equipped gym. Skiing in the Stubai is a worthy complement to this beautiful property: Austria’s largest glacier ski area, the Stubai Glacier, is open for snowsport from October to June and its 34 pistes cater for all standards, from beginner to expert.

Glacier Ski & Stubai Spa (4 nights) from €791 • Glacier Ski & Stubai Spa (7 nights) from €1,533

Jewels in the snow - Ski holidays with a twist


Happy Stubai, Stubai Glacier/Neustift

Superbly situated in the picturesque village of Neustift at the heart of the Austrian Tyrol, the 4-star Happy Stubai brings a young, cool, family-friendly feel to the natural adventure playground of the Stubai Valley. The S-Happy Chic 70s-style rooms are perfect for athletes, couples and families. Guests are energised all day long with the happy #3 board: fitality breakfast buffet, happy lunch snack and happy dine-in based upon Alpine, Mediterranean, Asian and Tyrolean dishes using healthy, seasonal and fresh produce. The free ski bus stops right outside the Happy Stubai and ski passes can be purchased from reception. Austria’s largest glacier ski area, the Stubai Glacier, offers 110km of pistes over 25 hectares at altitudes ranging between 1,750m and 3,210m. Winter sports fans have access to four ski areas, as well as 130km of cross-country ski trails, winter walking paths, toboggan runs and ice rinks. Unmissable highlights include moonlight tobogganing, ice climbing and snowshoeing.

White hot winter (4 nights for the price of 3) from €375 • White hot winter (7 nights for the price of 6) from €707

Jewels in the snow - Ski holidays with a twist


Pirchner Hof Hotel & Farm, Ski Jewel Alpbachtal-Wildschönau/Reith

In a sunny part of the delightful Alpbachtal village of Reith, 4-star Pirchner Hof Hotel & Farm makes vitality its focus and mission. In this pristine natural environment, and inspired by the Hildegard von Bingen philosophy, the hotel embraces a heathy approach to living. All food is locally sourced and mostly organic, menus include a good range of vegetarian options and exercise is actively encouraged. For total immersion in wellbeing, visit the Health House to discuss an individually tailored programme combining exercise and diet for a complete tonic. The hotel’s activity programme includes Aqua Fit, Pilates, foot fitness, back exercises, Zen workouts and Zumba fitness as well as numerous guided outdoor activities such as winter walks with the Peer family and snowshoeing. One lift pass covers 145km of sparkling pistes, including a high proportion of gentle runs for less-experienced skiers, night skiing and 70km of cross-country ski trails are also close by.

Winter special 4=3 (4 nights) from €312 • ADDED winter value in the Alpbach Valley (7 nights) from €624

Jewels in the snow - Ski holidays with a twist


Small Luxury Hotels of the World GROSSARLER HOF, Grossarl valley/Grossarl, Ski amadé

The Small Luxury Hotels of the World GROSSARLER HOF offers a luxurious Alpine experience and is only a snowball’s throw from the Grossarl cable car’s lower terminus, offering direct access to Ski amadé, Austria’s largest ski region. At the GROSSARLER HOF, guests have access to 760km of slopes – 80 of which are on the doorstep – and 270 modern lifts, as well as snow parks and fun slopes. The Grossarl-Dorfgastein ski area boasts guaranteed snow from early December until well into the spring. The GROSSARLER HOF is an Alpine hideaway combining the regions’ traditional architecture with modern luxury. The Erlenreich Relax & SPA’s excellent facilities include a heated outdoor whirlpool with massage jets, spacious Finnish sauna, infrared sauna and much more. Guests also enjoy exclusive treatments, massages and spa rituals with locally sourced products. Gastronomy at GROSSARLER HOF is characterised by regionalism and the use of local produce. Gourmets appreciate Alpine herbs from the lush valley meadows, fish from nearby mountain streams and locally shot game and venison for which the Valley of Alpine Meadows is rightly famous. Throughout the ski season guests enjoy the combination of culinary events with excellent skiing. The Grossarl Summit of Delights promises culinary delectation and wine tastings every evening as well as a 3-day Ski amadé pass. Or the annual Ski & Wine in Ski amadé event excites with gala dinners, a wine cellar open day, 6-day Ski amadé pass and plenty of fun events in the ski area.

Short ski break (4 nights for the price of 3) from €651 • Grossarl Summit of Delights (4 nights) from €781 • Ski & Wine in Ski amadé (7 nights) from €1,444

Jewels in the snow - Ski holidays with a twist


Sporthotel Alpenblick, Zell am See-Kaprun

The Sporthotel Alpenblick is located at 750m altitude in Zell am See. With an extensive wellbeing area and gym, fantastic family-friendly facilities, and a broad programme of activities, the Sporthotel Alpenblick is an ideal destination for a sporty ski holiday, whatever your ability. The extensive ski area in Zell am See-Kaprun includes 138km of pistes spread over three mountains, offering varied levels of difficulty. The nearby Lake Zell and the 3,000m Kitzsteinhorn form a unique combination of lake and glacier which doesn’t exist anywhere else in Europe! The Kitzsteinhorn ski resort boasts perfectly groomed slopes, comfy, modern cable cars and a first-class autumn skiing experience from 30 September onwards. The Sporthotel Alpenblick in Zell am See is just a short journey to the glacier making it an ideal base for autumn skiing in the Salzburg region. Just a couple of hundred metres away from the Sporthotel Alpenblick, the new Areitbahn cable station – the areitXpress – is now complete. Offering increased leg room, more comfort, free Wi-Fi and pavement-level boarding the new areitXpress has also increased its capacity by 50%, which will significantly reduce waiting times for skiers in future. Winter sports fans at the Sporthotel Alpenblick benefit from ‘first tracks’ guided skiing, twice weekly from 8-11am, ski lessons with local ski schools, freeriding on the Kitzsteinhorn, skiing from early autumn until early summer, and a whole host of winter activities off skis, such as snowshoeing, winter hiking, ice skating, toboganning and ice hockey.

Wow Glacier Love (4 nights) from €525

All prices quoted are per person based on 2 sharing a room on a half board basis, include lift pass for the duration and are subject to availability.

All hotels listed are included in Austria’s exclusive collection of distinctive hotels, Niche Destinations

  • niche destinations is a travellers’ kaleidoscope for distinctive places with attitude, owned and managed by like-minded independent individuals, proud of their heritage and assertive about their future.

  • niche destinations promotes pioneering health retreats, must-go gourmet restaurants, quirky Alpine lodges & hideaways, ski nirvana, mountain Spa paradise, a mysterious encounter with Atlantic Morocco, hidden gems of local art & culture and the glorious beauty of nature.

  • niche Destinations is a discovery of the unexpected, a sense of place, responsible & sustainable tourism, relaxed surroundings, understated elegance and generosity as a mind-set.


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Claudia Reichenberger | Managing Director |
Michael Weiss | Senior PR Consultant |
Marlene Fuchs | Senior PR Consultant |

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6130 Schwaz/Tyrol

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