Carve your niche
Carve your niche



Kitzbühel Alps, Serfaus-Fiss-Ladis, Stubai Glacier, Obergurgl-Hochgurgl, Zell am See

Experience Ski holidays with a twist
Segment Carve your niche

Carve your niche

Bend the knees, point the tips and make tracks to Austria, for a matchless combination of thrilling winter sport and legendary hospitality. The amazing slopes, abundant snow and bright blue skies of the Austrian Alps are the picturesque backdrop for ski and relaxation: resorts great and small, piste and powder playgrounds for all ages and abilities, world-class wellness, idyllic hideaways, gourmet cuisine and wine tastings. The Niche Destinations collection of exclusive privately-owned hotels in Austria includes seven spectacular ski properties. Each has its niche, adding an extra dimension to make a ski holiday memorable.

Relais Chateaux Hotel Rosengarten Kirchberg Kitzbuehel Hahnenkamm credit medialounge Kitzbuehel Tourismus

Kitzbühel Alps

The Kitzbühel Alps ski area is one of the world’s largest and most modern. The Kitzbühel/Kirchberg ski area nestles between the Kitzbüheler Horn, the Hahnenkamm, the Pengelstein and the Rasterhöhe. Enjoy 189km of carefree fun on the pistes in the most legendary ski area in the world! With over 284km of pistes SkiWelt Wilder Kaiser Brixental has been named the ‘best ski area in the world’ out of 400 ski resorts – twice in a row.

Hotel Restaurant Spa Rosengarten

For gourmet skiers there’s only one place to be: internationally renowned chef Simon Taxacher’s 5-star Hotel Restaurant Spa Rosengarten on the doorstep of Kitzbühel in pretty Kirchberg village. This urban chic gastronomic hotspot boasts two award-winning restaurants with six Gault&Millau toques: the Bistro and the outstanding Restaurant Simon Taxacher. Gourmet-themed rooms and a stunning new indoor pool and gym await.

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Hotel Rosengarten 5 star Kirchberg Tirol Bistro-Restaurant Rosengarten
5 star Hotel Kirchberg Kitzbuehel Hotel Restaurant Spa Rosengarten

Best for gourmet ski:

Hotel Restaurant Spa Rosengarten

5 star spa hotel Kirchberg Kitzbuehel Hotel Restaurant Spa Rosengarten
Award winning Restaurant Simon Taxacher
5 star Hotel Rosengarten Kirchberg Kitzbuehel
Schlosshotel Fiss Ski in ski out Serfaus Fiss Ladis


With over 2,000 hours of sunshine annually, the Serfaus-Fiss-Ladis Ski Dimension is not only Tyrol’s sunniest ski region but Europe’s most family-focused resort too! Ski on 214km of slopes with guaranteed snow till Easter while enjoying family-friendly facilities including children’s slopes, snow parks, junior restaurants, playgrounds and snowmobiles, or fantastic experiences from First Tracks early-bird skiing to feasting in the Crystal Cube or Gourmet Gondola.

Schlosshotel Fiss

For an unbeatable ski-in, ski-out position, contemporary Alpine luxe and family fun, visit 5-star Schlosshotel Fiss in Fiss. Wonderful mountain vistas, culinary finesse and incredible 5,000sqm Spa set the tone for a luxury family skiing holiday. Take the hotel lift from the in-house ski and snowboard shop straight to the slopes – and watch skiers fly past as you relax in the huge Aqua Monte Waterworld. Elegant rooms and suites offer stunning A-class views, while the indulgent full board is based on the slow food philosophy. Younger guests will love the Kids’ and Teenagers’ Clubs, movie nights, Splash Waterworld and the Family Spa with chocolate scrubs and supervised sauna infusions.

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5 star Schlosshote Fiss Tyrol Austria accommodation
5 star wellnesshotel Schlosshotel Fiss Tyrol

Best for ski-in, ski-out:

Schlosshotel Fiss

5 star family hotel Schlosshotel Fiss family spa
Schlosshotel Fiss 5 star hotel Tyrol
5 star hotel Schlosshotel Fiss resraurant
Stubai Glacier Tyrol Austria

Stubai Glacier/Neustift

Austria’s largest glacier skiing resort, Stubai Glacier, guarantees snow from October to June – skiing is not just for winter! The 3S Eisgrat – the ‘Alps’ longest cable car’ takes skiers from Valley to snowfield in just 11 mins. On top: the Stubai Valley offers three additional ski areas – Schlick2000, Elferbahnen and Serlesbahnen. Unique in the world: the brand-new SKI plus CITY Pass is valid for 13 ski areas including the Stubai Glacier, entire Stubai Valley and 9 ski areas around Innsbruck, as well as Innsbruck Card services, ski bus routes and leisure facilities.

Relais & Châteaux SPA-HOTEL Jagdhof

Tradition meets Zeitgeist at 5-star Relais & Châteaux SPA-HOTEL Jagdhof in Neustift. Discover pure Alpine indulgence with varied gastronomic experiences in a splendid Alpine setting: award-winning cuisine, the fondue gondola, food for sharing and one of the Alps’ best wine cellars. Amazing 3,000sqm SPA – the World Luxury Spa Award’s continent Europe winner of ‘Luxury Romantic Destination Spa’ – includes the enchanting SPA CHALET and exclusive Private SPA Suite.

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5 star hotel Jagdhof restaurant Neustift Stubai
Relais Chateaux Spa Hotel Jagdhof Neustift Tirol Stubai Austria

Best for ski and spa:


5 star SPA Hotel Jagdhof Tyrol Austria
Relais Chateaux Spa Hotel Jagdhof Neustift Tirol Stubai Austria SPAC Chalet
5 star ski hotel Neustift Stubai Tyrol

Happy Stubai

Like quirky? You’ll love 4-star Happy Stubai sports and family hotel in Neustift. Get 100% relaxed in vintage 70s style and experience the happy #3 board: morning, afternoon, evening. Spacious heated outdoor swimming pool with terrace and feel-good wellness facilities – it’s a great value base for young people and families on a budget with easy access to all the Stubai action!

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4 star hotel Happy Stubai Neustift Tyrol
Happy Stubai Hotel Hostel Neustift Stubaital Austria

Best for fun and ski:

Happy Stubai

4 star ski hotel Happy Stubai Tyrol Austria
4 star hotel Neustift Stubai Tyrol rooms
Brunch Hotel Happy Stubai Neustift Tyrol
Ski area Obergurgl Hochgurgl


The ‘Diamond of the Alps’: Obergurgl-Hochgurgl in Ötztal is one of the world’s most attractive ski areas and Tyrol’s first opening non-glacier ski area. The Kirchenkarbahn II cable car, opened in 2018, provides access to additional slopes and a new freeride area. Simply the TOP: Austria’s highest ski school, Scheiber Sport ski rental and fashion stores, high-altitude gastronomy from typically Tyrolean ski huts to the landmark TOP Mountain Star at 3,080m, the most indulgent ride to the slopes with a glass of Champagne in the Perrier-Jouët Gondola, and the fascinating TOP Mountain Crosspoint motorbike museum.

TOP Hotel Hochgurgl

Alpine flair and cutting-edge hospitality: absolute peak perfection at 5-star superior Relais & Châteaux TOP Hotel Hochgurgl. Hotelier family Scheiber offer a premium luxury winter sports experience with linked-up services of the highest standard. Ski-in, spa-out: lounge in the panoramic pool while watching the ski action – or take a seat at the piste-side terrace for culinary delights in the radiant sunshine.

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Best for ski-in and ski-out TOP Hotel Hochgurgl
Best for ski-in and ski-out TOP Hotel Hochgurgl

Best for ski-in & ski-out:

TOP Hotel Hochgurgl

Best for ski-in and ski-out TOP Hotel Hochgurgl
Best for ski-in and ski-out TOP Hotel Hochgurgl
Best for ski-in and ski-out TOP Hotel Hochgurgl
Sporthotel Alpenblick Zell am See Salzburg Austria Ski schmitten sonnkogelbahn schmittenhohebahn-ag

Zell am See-Kaprun

With the new Ski ALPIN CARD available from the 2019/20 winter ski season, skiers and winter sports enthusiasts can dive into new dimensions around Zell am See-Kaprun in three premium regions – Skicircus Saalbach Hinterglemm Leogang Fieberbrunn, Schmitten in Zell am See and Kitzsteinhorn Kaprun – which together form one of Austria’s largest, most diverse ski areas. Just one ski pass, the Ski ALPIN CARD, means opportunities for endless skiing pleasure on 408km of slopes and 121 lifts. Access via the new K-onnection and zellamseeXpress lifts, opening in December 2019.

Sporthotel Alpenblick

Family-friendly 4-star Sporthotel Alpenblick offers spacious rooms, studios and apartments for up to seven people. Hotel facilities include lounge & bar, restaurants and supervised ALPI kids’ club and teens’ games room. The sports-focused food concept includes alkaline vitality cuisine and high-fibre, high-protein hot breakfast buffet. The 1,300sqm spa and wellness area comprises indoor-outdoor pool, sauna landscape, relaxation areas, private spa suite and gym.

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Sporthotel Alpenblick Zell am See Stube
4 star Sporthotel Alpenblick Zell am See
Sporthotel Alpenblick Zell am Seee SalzburgerLand Austria

Best for family ski:

Sporthotel Alpenblick

Sporthotel Alpenblick Zell am See Stube
4 star Sporthotel Alpenblick accommodation
4 star Sporthotel Alpenblick Zell am See pool

Cella Central historic boutique hotel

Truly ‘Central’! By the town square in the heart of Zell am See’s pedestrianised historic city centre, just 200m from Lake Zell and the lakeside Casino, Cella Central is also 200m from the CityXpress lower lift terminus, providing access to one of Austria’s largest interconnected ski areas. Facilities include 25 traditional yet elegant rooms, lobby, Café Central and pavement café area with the full Vienna coffee house experience, Bernstein’s Lounge & Bar, Vinothek, spa area and parking. 11 spacious, fully equipped apartments offer ideal accommodation for families or groups in a separate building adjacent to the hotel.

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Cella Central Zell am See
4 star hotel Cella Central Zell am See SalzburgerLand accommodation

Best for urban ski:

Cella Central

Hotel Feinschmeck 4 Sterne Zell am See SalzburgerLand Austria Pattisserie
4 star hotel Cella Central Zell am See reception
Cafe Central Zell am See